Social Media Boot Camp

Learn how to harness the power of social media for your organization

Course Code : 1942

$1495

Overview

Social media networks are the new frontier in marketing – providing a great opportunity for any organization to not just earn revenue, but also good exposure. This course helps participants how social media can be integrated with traditional marketing to augment an organization’s marketing efforts, create publicity, opportunity and sales potential. During this three-day course, participants will learn to prepare a complete plan that they can put to work as soon as they get back from the training.

Schedule Classes

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Course Delivery

This course is available in the following formats:

Live Classroom
Duration: 3 days

Live Virtual Classroom
Duration: 3 days

What You'll learn

  • Harness the power of blogs to grow your content base
  • Examine Twitter practices that really work
  • Learn how to monitor mentions of your company online
  • Track your social media performance
  • Use Facebook advertising to find leads and customers
  • Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
  • Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience

Outline

  • A true definition of social media
  • Zero moment of truth in social media
  • Myths and facts about social media
  • Branded case studies, both B2B & B2C, of successful businesses
  • Why social media is working for companies today
  • LAB: Twitter Business Assessment
  • LAB: Finding Accounts To Follow
  • Twitter Basics & Terminology
    • Introduction to Twitter
    • Why Twitter matters
    • Do you belong on Twitter
  • Twitter Landscape
    • com
    • 3rd party tools
    • Twitter and your mobile devices
    • Getting started using Twitter
  • Establishing Your Twitter Presence
    • Finding the right people & accounts to follow in your business
    • How to search properly for information & competitors
    • The secrets to Twitter lists
    • Using Twitter lists as a powerful marketing tool
  • Twitter Strategies for Effective Marketing
    • How to contribute to the conversation
    • Finding your voice
    • Writing your tweets
    • How to monitor the conversation about your business
    • Using Twitter for lead generation
  • Advanced Twitter Marketing Strategies
    • Types of Twitter advertising
    • Getting started with Twitter ads
    • Twitter influence & Klout scores
    • Measuring your impact on Twitter
    • 3rd party analytics
    • Case studies for best Twitter marketing strategies
  • LAB: Setting Up Your Listening Tools
  • LAB: Examining Your Facebook Fan Page
  • Facebook Fan Page
    • How to leverage Facebook’s timeline for maximum consumer reach
    • How to improve Facebook fan engagement
    • Creating status updates that work
    • How to grow active Facebook communities
  • Facebook Marketing
    • How to use polls & surveys that deliver results
    • Using Facebook offers to increase fans
    • Facebook events & marketing techniques
    • Using Facebook photos & videos in your marketing arsenal
  • Facebook Advertising
    • New Facebook ad techniques that increase revenue
    • Basic, interests & advanced targeting techniques
    • Actions and bidding techniques
    • Ad metrics and how to figure out what is working
  • Google Plus Basics & Statistics
    • What is Google Plus
    • Why are so many businesses using Google Plus
  • The Google Plus Layout
    • How to navigate in Google Plus
    • How to find relevant conversations in Google Plus
  • Google Plus Marketing
    • How to establish your presence in Google Plus
    • Special features in Google Plus
    • How to build relative circles for your business
    • How to use Google Hangouts
    • Increase your visibility in SEO
  • LAB: Adding People to Your Circles
  • Introduction to the networks
  • Navigating the layouts
  • Keys to success on each platform
  • Business case studies
  • Lab: Finding connections
  • The basics and terminology
    • How to use LinkedIn as an HR machine.
    • How to find connections relevant to you and your industry.
    • How to use LinkedIn’s search feature for leads
    • Growing your network
  • LinkedIn For Business
    • Adding applications to your profile
    • Your LinkedIn company page
    • Optimization strategies
    • How to use LinkedIn in your content marketing
  • Advanced LinkedIn Marketing Strategies
    • Using LinkedIn for everyday business
    • The right way to use LinkedIn groups
    • Lead generation techniques using LinkedIn
    • New features on LinkedIn
    • LAB: Finding Groups
  • Pinterest Basics
    • What you need to know
    • The Layout of Pinterest
    • Psychology Behind Pinterest Users
    • Pinterest Business Etiquette
  • Pinterest Marketing
    • Using Pinterest in Your Marketing Campaigns
    • Driving Traffic with Pinterest
    • Top Marketing Strategies to Use On Pinterest
  • Case Studies
  • Business Who Use Pinterest Successfully

Module 8: Content marketing

  • Introduction to content marketing
    • Why content is king
    • Definition of content marketing
    • The conversation prism
    • B2B & B2C case studies
  • Content marketing strategies
    • Goals and metrics
    • How to reach the right audience
    • Keyword research
    • Sharing and syndication
    • Lead generation
    • Content creation and curation
  • Measuring content marketing efforts
    • Website analytics
    • Tracking conversions
    • Strategic engagement strategies
  • Advanced content marketing strategies
  • Pinterest Basics
    • What you need to know
    • The Layout of Pinterest
    • Psychology Behind Pinterest Users
    • Pinterest Business Etiquette
  • Pinterest Marketing
    • Using Pinterest in Your Marketing Campaigns
    • Driving Traffic with Pinterest
    • Top Marketing Strategies to Use On Pinterest
  • Case Studies
  • Business Who Use Pinterest Successfully

Module 8: Content marketing

  • Introduction to content marketing
    • Why content is king
    • Definition of content marketing
    • The conversation prism
    • B2B & B2C case studies
  • Content marketing strategies
    • Goals and metrics
    • How to reach the right audience
    • Keyword research
    • Sharing and syndication
    • Lead generation
    • Content creation and curation
  • Measuring content marketing efforts
    • Website analytics
    • Tracking conversions
    • Strategic engagement strategies
  • Advanced content marketing strategies
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Prerequisites

There are no prerequisites for this course.

Who Should Attend

The course is highly recommended for –

  • Small business owners
  • Corporate marketers
  • Public relations directors and managers
  • Internet marketing managers
  • Marketing directors and managers
  • Events marketing managers
  • Product marketing managers
  • VPs of marketing/CMOs
  • Social media coordinators
  • Social media managers
  • Website/community managers
  • IT managers

Interested in this course? Let’s connect!

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